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TransUnion Privacy Policy

TrueIdentity from TransUnion Interactive is firmly committed to respecting the consumer's right to privacy and has created this privacy statement to demonstrate our commitment.


Last updated September 20, 2016.


The Information We Collect from You

TransUnion Interactive allows you to access your credit report and related information conveniently and affordably through our Web site. We collect your personal information only if you decide to purchase or enroll in one of our products or services, participate in our affiliate program, subscribe to our emails or newsletter, participate in one of our contests or surveys or transact other business with us. In order to process your transactions and provide you with quality customer service, we need your full name and current and/or billing address, your email address (so we can contact you), phone number and, if you purchase one of our products or services, a valid credit card number, your Social Security number and certain other personal information, such as your date of birth, address information, employment information, and certain credit card and loan account information. We use such personal information to authenticate the credit card number and to confirm that the person requesting your credit report really is you and not an impostor or other person improperly seeking to access your information. If you are a consumer enrolled in our free product, we will also use your personal information in order to send you the targeted offers that are part of the free product.

What Security Measures We Take

TransUnion Interactive takes precautions to secure your personal information. If and when we ask you to provide your personal information, we will do so through a Web page that uses the Secure Sockets Layer (SSL) protocol. This protocol provides security for your information by encrypting it as it travels from your computer to our computer. For security purposes we then move all of the personal information that we collect or obtain about you, including your credit report, to an environment on our proprietary network that has controls in place to limit access to and secure the data maintained therein. For more information about our security practices, please review our Security Policy at

How We Use and Share Your Personal Information

If you indicate to us that you are interested in receiving information regarding other products and services including targeted offers, your name and e-mail address may be shared with a third party in order to present these offers to you. Personal information that is shared with these entities will be monitored in accordance with our security and confidentiality policies. If you prefer not to receive such information, you may indicate your preference by marking the appropriate box when you register, place an order or update your account information, and TransUnion Interactive will not send you any promotional materials.


As a service to you, we will email you a receipt of your purchase. Some of our membership products, such as TrueIdentity, may also include alert emails or other informational emails that are sent on a daily, weekly or monthly basis. These emails are part of the membership benefits and cannot be disabled for persons who are members of these products.


When you order a credit report or other product or service, TransUnion Interactive must share some of your personal information with third parties in order to process your transaction. For example, TransUnion Interactive must share your name, address and social security number with one or more of the major credit reporting agencies in order to obtain your requested credit report, and must share your name, address and credit card account number with our credit card processing partner in order to process your payment. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services.

Third Parties

If you indicated to us when you registered, placed an order or updated your account that you were interested in receiving information about products and services provided by TransUnion Interactive and its marketing partners, or if you opted for the free membership option, your name and email address may be shared with a third party in order to present these offers to you. These entities are only allowed to use shared information for the intended purpose only and will be monitored in accordance with our security and confidentiality policies. In the event you indicate that you want to receive offers from TransUnion Interactive and its marketing partners, your information may be used to serve relevant ads to you when you visit the site and to send you targeted offers. For the avoidance of doubt, you understand that in order to receive the free membership, you must agree to receive targeted offers.

TransUnion Interactive also may disclose your personal information to third parties in the good faith belief that such action is necessary in order to comply with, or be responsive to, legal process served on us (such as a subpoena), or if we believe such disclosure is necessary to protect and defend the rights, property or safety of TransUnion Interactive, our users or others. In addition, we may disclose your personal information to consultants, agents and advisors, such as attorneys and accountants, in the good faith belief that such disclosure is within the scope of their professional duties to TransUnion Interactive and with the understanding that such professionals will abide by our security and confidentiality policies.

In the event that you unsubscribe from email communications, we may share your email address with our compliance agents or approved marketing partners to prevent you from receiving additional offers.

The Collection of Anonymous Data

In order to enhance the usefulness of our Web site and our products and services, TransUnion Interactive will collect data about our customers' use of our Web site, in a manner that does not include any personally identifiable information. While you browse the TransUnion Interactive Web site, we note which pages of our site you visit and note the IP address of your computer (as all Web sites do automatically), but we do not link that address information to your personal information. The general information we gather enables us to serve our customers better by continually enhancing our site based on up-to-date use patterns.

We may also collect anonymized behavioral data by visitors to our website who are assigned an anonymized ID, such as clicks, taps, and scrolling behavior to determine how users interact with our website and how we can improve the user experience. We may also collect HTML changes that happen while you visit our pages, mouse movements, mouse clicks, scroll movements, key strokes and browser viewport size changes.

We are also provided anonymous information collected from other websites on which we display advertisements that enables us to understand how visitors to our site, who were exposed to ads we have placed on those other websites, interact with our site. We may use this information to enhance or modify our campaigns that are designed to bring web visitors to our site. You may opt-out of this anonymous data collection and sharing activity by visiting the Google Analytics Privacy Overview web page and following the procedures noted under the Browser Opt-Out and Privacy Center information sections (search for these sites through

Information Regarding Your Subscription

We may use information about your TrueIdentity subscription, such as your usage patterns, to customize your web site and/or customer service experience.

Updating Your Personal Information and Email Preferences

You can correct or update at any time the personal information that you provided and that we maintain on you by accessing the TransUnion Interactive Web site and selecting your "profile" from the Main Navigation. You can also indicate your preference not to receive promotional email from this screen. TransUnion Interactive is not responsible for and cannot amend the information in your credit report, which is produced by one or more credit reporting agencies. If you believe that some of the information in your credit report is inaccurate, you must contact the applicable credit reporting agency directly. Information on how to contact the credit reporting agency will be contained in the credit report that you receive if you purchase. In addition, Information about how to contact the three major credit reporting agencies is available under "Dispute Center" on our Web site at

TransUnion Newsletter

You may sign up for our free newsletter in a variety of ways. You may opt-in during the ordering process by leaving the opt-in box selected that states "YES, I want helpful tips and exclusive discounts from TransUnion right in my inbox. Sign me up for news and special offers from TransUnion and trusted partners. You may unsubscribe at any time. Please allow 48 hours to process." You may also have opted in at your profile section of the site or when you visited or exited or through alert or other operational emails you received as a member and proceeded to the Newsletter sign-up page with the same opt-in language. You can opt-out of receiving the email by responding to the newsletter and asking to be unsubscribed, or calling our customer service department and asking to be taken off the list. If you signed up for our newsletter by selecting the special offers opt-in box during the ordering process, you may unsubscribe through the above two processes, or you may go to log-in as a member, click on your "profile" link, go to “My Settings”, and de-select the Emails & Special offers opt-in box.

Notification of Changes to this Privacy Statement

TransUnion Interactive may amend this Privacy Statement at any time, but will notify users in advance of any material change, by posting a notice of the change in a prominent position on the home page of the TransUnion Interactive Web site. If the amendment would permit us to share your personal information with third parties in a manner materially different than described in this Privacy Statement, unless required by law or court order or in order to safeguard the operations of our site or our customers, you will be given an opportunity to inform us that you do not consent to such sharing of your personal information.

Possible Acquisition

In the event of an acquisition of all or part of TransUnion Interactive by another company, or in the event that TransUnion Interactive were to sell or dispose of all or a part of the business, the acquirer would have access to the information maintained by the TransUnion Interactive business, which could include your personal information, subject to applicable law. The acquirer's privacy policy might be different than TransUnion Interactive's privacy policy, or the acquirer might choose to amend TransUnion Interactive's privacy policy. You will be notified by email if, as a result of such acquisition, TransUnion Interactive’s privacy policy is materially changed or if the acquirer's privacy policy is materially different than TransUnion Interactive's privacy policy. In connection with such notice, you will be given an opportunity to inform the acquirer that you do not consent to the use or disclosure by the acquirer of your personal information in accordance with such new or revised privacy policy.

If you would like at any time to review our then-current Privacy Statement, please visit

The Use of Cookies and other Analytical Tools

TransUnion Interactive uses "cookies," which are pieces of information that a Web site transfers to your computer's hard disk for record keeping purposes, to facilitate your access to our products and services, and to study how our website is used so that we may improve, enhance and personalize your experience on our website. TransUnion Interactive uses cookies in accordance with industry-standard protocols, and does not use cookies, either directly or in conjunction with other Web sites, to track your movement to Web sites other than TransUnion Interactive. If you would like more information about cookies, you can visit TransUnion Interactive uses two different types of cookies. One type of cookie is used so that our site "recognizes" you each time you return using the same computer, and you do not have to re-enter all your personal information on each visit. You can set your Web browser to refuse to accept this cookie, or delete this type of cookie from your hard drive, and still access our products and services, as long as you re-enter information each time you visit. The second type of cookie is needed so that we can process each step of your transactions with us. If you refuse to accept this type of cookie, you will not be able to access our products and services. Most Web browsers automatically delete this type of cookie when you terminate your session.

We may use third-party advertising companies to serve ads on our site or on other sites which we use for advertising. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness; and they are not authorized to use the information we share with them for any other purpose. Any information that these third parties collect via cookies and action tags is completely anonymous. If you would like more information about this practice and your choices, click here.

In addition, we may use Google Analytics or other similar analytical tools to obtain information collected in order to display, optimize and personalize advertisements and customer experience on our web properties that are designed to bring visitors to our Website, to determine which ads you'll find most useful, and to personalize your experience on our Website and web properties. We may also use this information to segment, enhance or modify our advertisements and to personalize your experience.

Links to Other Web Sites

Some pages on the TransUnion Interactive Web site may contain links to other web sites. Please note that when you click on one of these links, you are moving to another Web site. We encourage you to read the privacy statements of these linked sites as their privacy policy may differ from ours.


If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. TransUnion Interactive will automatically send the friend a one-time email inviting them to visit the site. TransUnion Interactive does not store this information; it is used for the sole purpose of sending this one-time email.

Policy Regarding Children

We define children as individuals under the age of 16. Our Web Site is not intended for the use of children and we do not intend to collect information about children through our Web Site. You must be at least 18 to access any products through this website or become a member of any membership program entitled to membership benefits.

TransUnion Interactive

TrueIdentity is a trade name of TransUnion Interactive, Inc., a Delaware corporation based in San Luis Obispo, California.